1 Beginner pathLesson 5 of 9 6 min read

Write and publish your first blog post

  1. 1. Discover Éclair CMS
  2. 2. Prepare your installation
  3. 3. Install Éclair step by step
  4. 4. Get to know the Éclair admin
  5. 5. Write and publish your first blog post
  6. 6. Pages, menus and home page
  7. 7. Images and the Éclair media library
  8. 8. Contact form and messages
  9. 9. Essential settings before launch
Contents
  1. Create your first blog post
  2. How do you insert a block with the / key?
  3. Format text and create internal links
  4. Paste text from Word or Google Docs
  5. Save without losing anything
  6. Optimize your first blog post in the SEO tab
  7. Featured image and category
  8. Publish or schedule
  9. Shortcuts to know
  10. Key points
  11. Going further
  12. Frequently asked questions

Your first blog post is the best way to learn Éclair's block editor. Step by step, you'll write it, format it, link it to your other pages, optimize it for Google and AI, then publish or schedule it. Every move you learn here will then serve for all your pages.

What you'll be able to do

Write fast

Insert a block with the “/” key and format text from the keyboard.

Optimize your post

Fill in the SEO title, the meta description and Key takeaways.

Publish or schedule

Go live right away or on the date of your choice.

Create your first blog post

  1. Click Dashboard › Write a post (or Content › Post). The editor opens.
  2. Click in Post title and type your title. Camille writes “Your first ceramics class: 5 tips to get started”.
  3. Press Enter: the cursor moves to the first block, ready for your introduction.
Article block editor with its title, its blocks and the settings panel
The editor: content in the center, settings on the right

At the top, a badge shows the status (Draft for now), next to the Preview, Save and Publish buttons. On the right, the panel has three tabs: Document, SEO and Analysis.

How do you insert a block with the / key?

  1. On an empty line, type /: the list of blocks opens, with a Search for a block… field.
  2. Type a few letters (“tab” for Table), choose with the arrow keys and confirm with Enter. Esc closes the list.
  3. Another way: the Add a block button below your content, or the + next to each block.
Insertion menu opened with the / key, with the list of blocks and the search field
The “/” menu: every block at your fingertips

Each block has its own small toolbar: Move up, Move down, Duplicate and Delete, plus a handle to drag it. A subheading can be set to H2, H3 or H4, and a list to bulleted or numbered. Here are the 18 blocks:

BlockWhat it's for
Text, Subheading, ListParagraph, section heading, bulleted or numbered list
Quote, CalloutA highlighted sentence; tip, good to know, warning, remember or note
Image, VideoImage from the media library; YouTube or Vimeo, with no cookies until clicked
FAQ, TableQuestions and answers marked up for Google; data in rows and columns
Button, Code, SeparatorCall to action; source code snippet; dividing line
Banner, Features, TeamBig headline with buttons; grid of benefits; portraits and job titles
Latest posts, ProductsAutomatic lists of your posts and, when the shop is open, your products
Contact formBuilt-in anti-spam form

Select a few words: a toolbar appears with B (bold), I (italic), 🔗 (link), </> (code), 🖍 (highlight) and ⨯ (remove link). The Ctrl+B, Ctrl+I and Ctrl+K shortcuts do the same from the keyboard.

The assisted internal link is the most rewarding move for your SEO. Select “our beginner classes”, press Ctrl+K and type “classes”: Éclair suggests your matching published pages, posts and categories. Click the right one, and you're done. For an external site, just paste the full https:// address. The analysis expects at least 2 internal links per post.

Paste text from Word or Google Docs

Copy your text, place the cursor in an empty Text block, then paste. Headings, lists, tables, bold, italics and links become clean blocks. A level 1 heading becomes an H2, because the post title is the only H1.

Save without losing anything

Optimize your first blog post in the SEO tab

The editor's SEO tab with the Google preview, the SEO title, the meta description and the focus keyphrase
The SEO tab and its live Google preview
FieldWhereTip
SEO titleSEO tab30 to 60 characters; if empty, the title is automatic
Meta descriptionSEO tab110 to 160 characters, with a clear promise
Focus keyphraseSEO tabThe words your readers type, for example “first ceramics class”
Web address (URL)Document tabShort, lowercase, with your keyword
Key takeawaysAbove the blocks2 or 3 sentences, ideally 25 to 90 words

The Google preview updates as you type. If you change the address later, Éclair creates a 301 redirect on its own. For Key takeaways, click Add “Key takeaways”: the summary Google and AI love to quote, above the blocks: this summary appears at the top of the post, and AI engines readily quote it.

Finally, open the Analysis tab: three rings score your post for SEO, GEO and design, with the list of points to fix. For a post, the analysis recommends 600 words or more. The complete method is in SEO with Éclair.

In the Document tab, Classification section:

Publish or schedule

Shortcuts to know

ShortcutAction
/ on an empty lineInsert a block
Ctrl+SSave
Ctrl+KCreate a link
Ctrl+B / Ctrl+IBold / italic
Enter / Shift+EnterNew paragraph / line break
Ctrl+JOpen the AI assistant, if it's turned on

On a Mac, Cmd replaces Ctrl to save, create a link and open the assistant.

Key points

Going further

Frequently asked questions

Does text pasted from Word keep its formatting?

Mostly, yes: headings, lists, tables, bold, italics and links become blocks. Images, however, must be added with the Image block.

I closed the tab without saving. Have I lost everything?

Probably not. Reopen the post in the same browser: Éclair offers to restore the unsaved version it kept locally.

Can I go back to an earlier version of my post?

Yes. In the Document tab, click Version history, then Restore next to the version you want. Éclair keeps the last 20.

Do I have to fill in the SEO title for every post?

It's not mandatory: if empty, it's generated from the title. Filling it in lets you aim for 30 to 60 characters with your keyphrase, which the analysis checks.

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