Make your site unique and visible

Ten lessons to build a professional Éclair site: polish the design, climb in Google, get cited by AI, speak several languages and sell online.

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This path is for you if your Éclair site is already online. You'll learn to build a professional site that looks like no other, loads in an instant and climbs in search results as well as in AI answers.

What you'll be able to do

Create a custom design

Choose a theme or an art direction, then fine-tune colors, fonts and layouts.

Aim for 100 in SEO and GEO

Understand each check in the analysis and meet it without a plugin.

Open your site to the world

Publish in several languages and sell with a simple payment link.

10 lessons for a professional Éclair site

  1. Visual mode Edit the page as your visitors see it, move blocks around and check the mobile rendering.
  2. Themes and appearance The 6 themes, live preview, logo, main color, fonts and dark mode.
  3. Art directions and Design score The 12 visual worlds, their fine-tuning and the direction imagined by AI.
  4. Custom CSS The theme variables, ready-to-paste examples and rules that survive updates.
  5. SEO with Éclair Each check in the analysis, structured data, the sitemap, redirects and IndexNow.
  6. GEO: getting cited by AI llms.txt, Markdown versions, AI bot policy, Key takeaways and the GEO score.
  7. Build a multilingual site One language per piece of content, linked translations and a clear URL structure.
  8. Blog, categories and topic clusters Pillar categories, internal linking, author pages and RSS feeds.
  9. Sell with the lightweight shop Product pages, Stripe, PayPal or Revolut payment links, and Google Shopping.
  10. Everyday security Accounts and roles, two-factor authentication, backups and the Security page.

What comes after the Intermediate path?

Your site is ready to work for you. The AI & MCP path teaches you to keep it growing with the built-in assistant, or with Claude and ChatGPT through the MCP connector. If you build sites for others, the Expert path is waiting for you. And for every setting, the official Éclair guide remains the reference.

Questions about the Intermediate path

Do I need to know CSS to follow this path?

No. Themes, art directions and Visual mode are enough for a custom design. The lesson on custom CSS is optional and provides ready-to-paste examples.

Do art directions slow the site down?

No. A direction only adds one heading font of 12 to 27 KB, served by your site and preloaded. Éclair scores 100 out of 100 on Lighthouse with its reference directions.

Does the lightweight shop replace a full e-commerce platform?

No. It suits a few dozen products paid through a Stripe, PayPal or Revolut Business link, with no cart. The Sell with the lightweight shop lesson details its limits.