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Run your site with Claude and ChatGPT
Seven lessons to hand writing, optimization and updates to Claude and ChatGPT, without ever losing control of publishing.
Éclair offers two ways to work with AI. The built-in assistant runs in the admin with your own Claude or ChatGPT API key, paid as you go. The MCP connector works the other way around: your Claude or ChatGPT app connects to your site, and your subscription does the work.
What you'll be able to do
Turn on the built-in assistant
Choose the provider and model, control the budget and write the editorial profile.
Connect Claude or ChatGPT
Set up the MCP connector in a few minutes, securely.
Work methodically
Use 40 proven prompts and organize an editorial routine with human review.
The 7 lessons to work with Claude and ChatGPT
- Turn on the built-in AI assistant API keys, models, real costs, the monthly budget and the editorial profile.
- Create a page with AI and polish its text A complete page from one request, then targeted touch-ups in the editor.
- Understanding the MCP connector The Model Context Protocol, the six tools, OAuth authorization and what the AI cannot do.
- Connect Claude to your site Claude's custom connector on the web, desktop and mobile, step by step.
- Connect ChatGPT to your site The custom MCP server in ChatGPT, compatible plans and confirmations.
- 40 MCP use cases, with prompts Strategy, writing, SEO, GEO, translation, the shop and maintenance, ready to copy.
- Advanced AI workflows Weekly routine, human review, multi-site work and security hygiene.
The AI prepares, you publish
Whichever route you choose, the AI working on your site cannot publish, delete, or touch the settings, menus or accounts. It creates drafts and prepares suggestions that you review in the editor before applying them. That's what lets you hand it real editorial work with no risk to your live site.
What comes after the AI & MCP path?
If you manage several sites, the Expert path explains how to scale Éclair in an agency, from creation to maintenance. To polish the search ranking of texts written with AI, go back to the SEO and GEO lessons.
Questions about the AI & MCP path
Built-in assistant or MCP connector: which should I choose?
The MCP connector is ideal if you already have a compatible Claude or ChatGPT subscription: no cost for the site. The built-in assistant suits you if you'd rather do everything in the admin, with a pay-as-you-go API key. The two can coexist.
How much does the built-in assistant cost?
You pay the provider directly, for what you actually use. According to Éclair's official guide, a full post costs about $0.24 with Claude Opus 5.5 and $0.12 with Claude Sonnet 5.5 (prices checked on October 29, 2026). A monthly budget caps the spending.
Can the AI publish for me?
No. Neither the built-in assistant nor the MCP connector can publish or delete content. They create drafts and suggestions, and publishing remains a human click.